![]() ![]() ![]() YouTube will add something to the policy layer. Or from a policy level, where some big news story will come out. By structural, I mean making very specific decisions as to what will be put into suggested or browse, which seems to be a layer overriding the algorithm in some capacity. Some of that is algorithmic, and some of that is structural and policy. Then right about December 15th, everything went crazy again, and then, again, on January 15th and then February 15th or 18th, somewhere in that range.īasically, every six to eight weeks we're seeing these massive changes in what is or what isn't being promoted. Things were a bit stable between, I want to say, October and November, about eight weeks. Then starting in late August, September of 2018, things just started going crazy. Once they made the switch to watch time, there were a bunch of little things that caused big waves for certain areas of YouTube, but it kind of got to a very stable point and stayed very stable for two or three years. So, basically, the algorithm, in my view, was very, very stable for about a solid three and a half, four years. Have you seen major changes in the algorithm and the way YouTube handles content? Liron Segev: So, Matt, one of your specialties is clearly understanding what this YouTube beast wants from us. Understanding the YouTube Algorithm: Full Transcript Why viewer activity & engagement far outweighs a subscription to your channel.Why linking to your other videos in YouTube End Cards and descriptions is vital.How to pivot successfully so your new content works on YouTube.How user Watch Time history plays a huge role in the content they are served.Why your Click Through Rate is so important. ![]() Why YouTube chooses to surface your video to non-subscribers. ![]()
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